Vote Cruelty Free – Positive Change for Animals

Green Party candidate, Keith Ross, has pledged his support for Vote Cruelty Free, a new non-partisan coalition of animal protection organisations working to put animals on the political agenda. Keith is the first candidate in Swansea West to pledge to Vote Cruelty Free.

The alliance has sent its manifesto to all candidates announced for the next General Election and asked them to show their support for the issues raised. So far more than 270 candidates have pledged their support.

Vote Cruelty Free is urging all candidates to pledge their support for the initiative. Voters can track candidates who have signed up by visiting the website at

Keith Ross said, “I often describe my political perspective as Social Democratic Vegetarian. By this I mean that I see Animal Rights as equally important as Human Rights and Social Justice. We cannot view animal rights as something subordinate to the needs of humans. What we do to animals, what we do to the world, we do to ourselves. Our fellow creatures deserve every bit as much respect as we give ourselves. If we accept anything less then we loose the right to describe ourselves as civilised.”

A Vote Cruelty Free spokesperson said, “Animal protection is an issue close to the UK public’s heart but this is often not reflected in current political debate. It is fantastic that Keith Ross has shown he believes in animal protection issues as much as his potential future constituents in Swansea West; we are calling on all candidates to follow his lead by pledging their support for Vote Cruelty Free.”

Vote Cruelty Free comprises the BUAV, Compassion in World Farming, IFAW in Action and Respect for Animals. It covers a broad range of animal welfare issues including wild and marine animals, animal experimentation, hunting, the fur trade and farming.


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